Fieldair at the AIA Conference 2025.

Earlier this month, Fieldair attended the Aviation Industry Association (AIA) Conference 2025 — an important step in lifting our visibility and reconnecting with the wider aviation community. It was our first time exhibiting, and while we went in with a simple goal of representing the team and engaging with industry, the event turned out to be a valuable and energising experience on multiple fronts.

 

Representing the brand, inside and out

The Fieldair booth helped tell our story clearly — with banners outlining our core service areas and a printed company overview brochure that people could take away. These simple tools made it easier to start conversations and explain the full scope of what we do.

“People responded really well to the set-up,” said James Robinson, Fieldair’s Operations Manager. “It gave us a way to start conversations and explain what we do — and for the team, I think it was great to see Fieldair showing up in a visible, confident way.”

Having a mix of staff from across the business — engineering, supply, operations, and leadership — meant we could have meaningful conversations with a wide range of attendees. There were also some positive outcomes already in motion, including follow-up quoting activity and visits from major suppliers in the days that followed.

 

A proud moment for the team

A standout moment for many of us was seeing our CEO, Brett Richmond, present as part of the conference speaker programme.

Brett walked through who Fieldair is, the range of services we provide, and how we work alongside customers across commercial, corporate, freight and rescue operations. The talk gave a strong overview of the business without diving too deep into technical detail — and was followed by a short video that brought the story to life visually.

“He was nervous beforehand, but he really did a great job,” said James. “It was a proud moment. Seeing one of our leaders up there representing the business so clearly gave everyone a real boost.”

 

 

Real conversations, useful outcomes

The conference format created plenty of natural opportunities for conversations — with people moving between workshops, seminars, and the main exhibition area throughout the day.

While there were moments of quiet, that gave space for more in-depth chats with individual attendees. According to James, some people were surprised to see Fieldair so visibly engaged.

“We had a few people say they didn’t realise the full scope of what we do — or even that Fieldair was still around. Having the brochures on hand really helped — we could show them at a glance the range of services we offer, from NDT to component overhaul to ground support.”

This kind of engagement reinforces the importance of maintaining a visible, proactive presence — not just for lead generation, but for education and brand credibility as well.

 

 

Looking ahead

Fieldair will next be attending the NZ Airports Conference in October, and there’s a clear appetite to continue showing up at more events — whether aviation-specific or across broader engineering and infrastructure sectors.

“Even if it’s not about selling directly, it’s about awareness,” James said. “And for the investment – it’s a pretty effective way to stay top of mind.”

With more energy going into marketing, outreach, and brand activity, Fieldair is making the most of these touchpoints to strengthen connections across the sector.